A continuously-maintained property graph for B2B GTM teams. Vendors, pains, signals, personas — confidence-weighted, source-attributed, queryable. Cybersecurity sub-segments live first; more quarterly.
Every B2B vendor now generates personalized outbound at scale. Personalization-volume has commoditized. The differentiator has shifted from you personalized to you targeted the right person at the right buying-state. marketgraph.us is the data layer for that shift.
Not a Gartner subscription you scan once and shelf. Not a contact-data flat file. A live segment graph queried daily by GTM teams who need to know — for any sub-segment they sell into — which vendors are buyable now, why, and what to say.
Every vendor in every segment is scored on a weighted combination of four observable signals. The composite is what surfaces the consideration set. The weights are tunable; the methodology is published.
For each vendor in the consideration set, marketgraph.us produces a complete card: positioning, buyability score, source-cited signal events, attributed buyer pains, named buying committee, and competitive set. Wilson confidence on every inferred attribute and edge.
Internal-only fields (your buyability score, your custom weights) are walled off from customer-visible fields (canonical pain articulation, public-source citations) by audience-tier classification at the schema level. Privacy boundary maintained: no customer data ever flows back into the shared graph.
Sample to the right is anonymized. The real cards include named vendors, named exec contacts, and timestamped trigger events.
Borrowed from how the strongest research practices operate. Same loop our sister practice productl00p runs in 4–6 weeks per commissioned brief — except marketgraph.us runs it continuously, at the segment level.
v0.1 ships two Cybersecurity sub-segments where public signal density is highest and buying activity is loudest. The same loop extends to every other segment without architectural change.
Buyer: CISO at a 500–10,000-employee enterprise. Trigger: ageing EDR contract, SOC analyst burnout, breach response, board-level visibility request. Top 10 in CISO consideration set.
Buyer: CISO, Cloud Security Lead, Director of DevSecOps. Trigger: multi-cloud expansion, compliance audit, DevOps platform adoption, recent misconfiguration. Top 10 in shortlist.
The remaining well-defined Cybersecurity buying categories. Same loop, parameter change. Sequenced after v0.1 validates.
Where buying signal is loudest right now. Category boundaries still forming — which means our taxonomy can become a reference point.
marketgraph.us is constructed from public sources only — Crunchbase, LinkedIn, G2, Gartner public summaries, vendor websites, breach disclosure databases, conference talk content. We do not pool customer data. Period.
When you sign up, your data lives in your own isolated workspace and stays there. The shared graph stays public-prior. This is the architecturally clean position and the legally clean position. It is also a competitive differentiator: most incumbents in this space pool customer data implicitly.
Read the full methodology spec when you join the waitlist.
Early-access spots open as XDR and CSPM stabilize. Waitlist members get the first sample reports, methodology spec, and pricing details — and a calendar slot when the live product opens.
No spam. We'll email you when the product opens, not before. hello@marketgraph.us if you want to talk sooner.